Success behind the chair isn’t about doing more, it’s about building a business that truly works for you. One that gives you time freedom. One that supports your growth. One that allows you to expand into whatever dreams you’re chasing, whether it’s stepping into education, opening a salon, or simply earning more while working less.
As a hairstylist turned Brand Coach, I know what it takes to bridge the gap between where you are and where you want to be. I’m here to help you put the foundations in place that make thriving in your business not just possible—but inevitable.
Your talent turns heads— let your brand do the same
If your balayage breaks hearts, your brand can’t afford to blend in.
Making your beauty brand irresistible
A brand so confident, your clients say “take my money”
Dream clients aren’t just booking services, they’re buying into the full experience. The energy. The aesthetics. The identity that makes you unforgettable.
Building that kind of brand isn’t just about making things look pretty. It’s about creating a business that works smarter, attracts dream clients, and makes you the go-to hairstylist, not just another option.
When your branding, business model, and client experience align, you stop chasing clients and start attracting them. That’s the difference between a pretty feed and a profitable brand, and it’s exactly what I help hairstylists build.
I love working with
The secret to profits isn’t working harder, it’s working in alignment.
Dream clients want more than hair, they want an experience that feels intentional from start to finish. Profit happens when your vision, brand, and client journey all work together.
That’s where I come in, to help you build a business rooted in strategy and a brand that's profitable.
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design services
I create brands and websites that attract your dream clients on repeat and builds the kind of trust that makes you a desirable, booked-out hairstylist.
Rooted in your values.
DISCOVER THE SERVICES
turn your vision into a profitable reality
COACHING
One to one
You’re ready for more, more freedom and more profit. This is where we zoom out, realign, and design the business of your dreams.
Support for your vision.
join the waitlist
for the next era of your beauty business
courses + education
Courses give you proven strategies so you don’t have to guess your way through growth. Learn with intention and start building your future today.
Fast track your success.
coming soon
build the business to support your goals
website templates
Your business deserves to look as good as your clients. These templates are strategic, customizable to your brand and built to attract dream clients.
On brand & bookable.
shop templates
Done-for-you designs, made for hairstylists
MEET your new brand coach
For 15 years, I was a hairstylist—it was the beginning of my love affair with texture, subtle imperfections, and au naturel colour palettes. But beyond the artistry, I learned what truly makes a beauty business thrive: boundaries, signature services and pricing yourself to profit.
Now, I'm a Brand Coach and I work exclusively with beauty pros because I get your industry, and I know what you need to do to look (and book) like the pro you are.
Obsessed with getting you paid, not played.
"A brand design that feels completely tailored to me."
daniela quarto | daniela quarto hair
"Mel outdid herself. It was exactly what I wanted!"
janet bevilacqua | pillars salon
"Mel truly understood what I was envisioning."
Geeta dayal | By charley Madison
"Mel captured the essence of my brand’s personality!"
Torey Kehoe | honeypot health
"WOW! Mel truly blew me away with her attention to detail."
Maki Mak | maki mak hair
