You get the beauty industry. You get that clients hire you because they’re obsessed with what you can do to their hair, lashes or nails. But while your balayage breaks hearts or your acrylics turn heads, you don’t know how to make your business look as good as your clients do.
So, you scroll Canva for yet another new template to post on Instagram and wonder why you can’t get more clients in your chair—or charge more for your services. Wonder no more, friend. As a hairstylist turned brand designer, I’ve been where you are, I know what you’re missing, and I’m here to help.
If beauty is in the eye of the beholder, your business better get prettier, like, yesterday. Because your dream clients aren’t going to invest in a beauty pro who doesn’t invest in themselves. After all, looks matter. That’s where branding comes in: To make your business look as good as your clients do.
For 15 years, I was a hairstylist—it was the beginning of my love affair with texture, subtle imperfections, and au naturel colour palettes. Today, I’m a schooled graphic designer obsessed with all things wellness. I work exclusively with beauty pros because I get your industry, and I know what you need to do to look (and book) like the pro you are.