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Your brand determines whether your work is considered worth it before clients sit in your chair.

When it’s clear and intentional, you don’t have to convince anyone. They already see the value.

brand & web design for hairstylists

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You’re ready to be known for what you do best.

Not just booked and busy, but fully booked with clients who see the value in your work. Your brand is the extension of your energy as a hairstylist. It shapes how your work is perceived, and influences who you attract.

Imagine someone coming across your brand and already knowing they want to work with you.
There’s no hesitation, no second-guessing — just a quiet certainty. That’s what creates trust.

When your brand is designed with your dream clients in mind, the attraction becomes effortless. You’re no longer chasing bookings, your brand is doing that work for you.

Branding services

let's get started

what you get

Designed to bring in higher-paying clients—consistently.

The dimensional brand

We translate your signature style into a visual identity that makes you unforgettable. Because looks matter— but you already knew that.

For the hairstylist who’s in demand, and ready for a brand presence that matches your work. You’ve built the skillset and the loyal clientele, now it’s time to be known for it.

A full brand identity built from the ground up to match the vibe, quality, and trust you deliver to your clients.

THE BRAND VISUALS
A complete logo suite, colour palette, and font pairings including one custom font license.

SIGNATURE DETAILS
Custom brand patterns and textures created to infuse richness and style into your brand, turning your identity into an experience.

YOUR BRAND VIBE, DEFINED
An in-depth creative strategy and custom moodboard that capture the tone, energy, and voice of your brand, shaping how it shows up at every touchpoint.

BRAND PRESENTATION
A polished presentation that walks you through your visuals and strategy, so you can clearly see how every element fits together.

COMPREHENSIVE BRAND BOOK
A detailed brand book that documents your identity, so you (or anyone on your team) can apply your brand with consistency everywhere you show up.

LAUNCH-READY GRAPHICS
A set of branded graphics designed to help you confidently show up and announce your new brand on socials.

YOUR BRAND WALK-THROUGH VIDEO
A custom video explaining your brand, so you understand what everything means and how to actually use it confidently.

who it's for

You’ve already built a name for yourself behind the chair and now you want your visuals to match your reputation and client experience.

You’re done DIYing and you’re ready for a professional brand that feels aligned.

You want people to recognize your brand the second they lay eyes on it.

You’re investing in the next level of your business and know your brand identity needs to rise with you.

You’re done chasing ideas and ready for a brand that feels effortlessly you.

Investment

$5000 | Payable in 3 instalments

We’ll start with a free 30-minute call to make sure this is the right next step.

If it’s a yes from both of us, a signed contract and first payment secures your spot in my calendar, then we dive into the process.

the process

This is a collaborative four week brand journey designed to give you clarity, confidence, and a signature identity you can grow with.

DISCOVERY
In-depth brand questionnaire + 90-minute strategy call to define your vision, values, and big-picture goals.

DIRECTION
Moodboard + creative direction, leading into a single-concept brand approach.

REFINEMENT
Two rounds of thoughtful revisions to ensure your brand feels elevated and fully aligned.

DELIVERY
Final brand assets uploaded in a zip folder to your client portal.

Branding services

The strongest brands grow from deep roots.

let's get started

For the hairstylist who’s ready to step into the industry with a clear identity. This is your brand foundation, rooted in meaning, and designed to give you everything you need to confidently launch your visual identity.

Where your brand becomes clear and starts magnetizing muses.

what you get

the rooted identity

A foundational brand identity rooted in strategy, designed to help you show up clearly, cohesively, and confidently.

ESSENTIAL BRAND ELEMENTS
Primary logo, brand mark, colour palette, and font pairings, the visual tools you need to look polished and professional.

CREATIVE FOUNDATION
A custom moodboard and focused creative strategy and direction to guide the tone, vibe, and feeling of your brand.

YOUR BRAND, AT A GLANCE
A mini brand presentation that outlines the creative strategy and direction behind your visuals, so you feel rooted in what your brand stands for.

A BRANDED GUIDE
A simplified brand 'cheat sheet' with your logo, colours, and type, so you can stay consistent wherever you show up

LAUNCH READY
A debut graphic for each logo, crafted to showcase your new brand the moment it goes live.

who it's for

You’re just getting started and want to look polished and professional from day one, because intentional branding from the start sets you up for success.

You’re craving clarity and consistency in how you show up online.

You’re on a tighter timeline or budget, but you still want your brand to feel thoughtful, cohesive, and aligned with your bigger vision.

You’re so over looking for inspiration and want a clear, confident brand without the guesswork.

Investment

$2400 | Payable in 2 instalments

We’ll start with a free 30-minute call to make sure this is the right next step.

If it’s a yes from both of us, a signed contract and first payment secures your spot in my calendar, then we dive into the process.

the process

A one-week essentials experience to craft a brand that feels intentional, aligned, and professional.

DISCOVERY
Brand questionnaire to uncover your vision and goals.

STRATEGY
60-minute brand strategy call to clarify direction.

CONCEPT
Single-concept approach with one round of refinements.

DELIVERY
Final brand assets uploaded in a zip folder to your client portal.

dimensional vs. rooted

the dimensional brand

Includes: Full presentation + comprehensive brand book, two rounds of revisions
Ideal for: The Visionary, more art + more depth
Three week launch / $5000 investment

the rooted identity

Includes: Mini presentation + brand style guide, one round of revisions
Ideal for: The Starter, clarity + momentum
One week launch / $2400 investment

Still not 100% sure which option is best for you... Book a free call!

Which is the best branding option for you? Let's compare the two.

dimensional vs. rooted

Which is the best branding option for you? Let's compare the two.

Includes: Full presentation + comprehensive brand book, two rounds of revisions
Ideal for: The Visionary, more art + more depth
Four week launch / $5000 investment

the dimensional brand

the rooted identity

Includes: Mini presentation + brand style guide, one round of revisions
Ideal for: The Starter, clarity + momentum
One week launch / $2400 investment

Website services

For the hairstylist who's established and ready for a website that's as strategic as it is stunning. Your website is your most powerful booking tool. It goes beyond referrals, and magnetizes new, dream clients to your inner circle.

Every page is designed to guide clients through a journey that builds trust and makes booking your signature services the obvious choice. 

Designed to magnetize muses, built for effortless high-ticket bookings.

let's get started

what you get

the booked-out website

Your website will look and function beautifully on both desktop and mobile devices, whether your clients are scrolling on their phones or browsing on a laptop, the experience will be seamless, professional, and fully on-brand.

We’ll integrate your brand throughout the site, including colours, fonts, and imagery, so your online presence feels cohesive and authentic. Please note: having branding is essential for a custom website.

PAGES INCLUDED
  • Five main website pages
  • Instagram links page
  • Privacy policy + T&C's pages
  • Coming soon page
  • 404 “lost” page

TECH SETUP + SUPPORT
  • Custom contact form connected to your business email
  • Showit SEO setup to help your site get discovered on Google
  • Integration of third-party tools, like your booking system
  • Domain setup or transfer and website launch support
  • Personalized walkthrough tutorial video

who it's for

Custom website design is about creating an online experience that’s 100% yours and unique with no limits. It’s tailored to your brand, your signature services, and exactly how you want to connect with dream clients.

Every detail is thoughtfully designed to fit your business goals and workflow, including seamless booking integrations and any special features you need. Choosing custom means investing in a website as unique as your experience, a true reflection of your vision and a foundation built for long-term growth.

Made custom for the hairstylists who love putting their personal stamp on everything.

Investment

$5400 + | Payable in 3 instalments

We’ll start with a free 30-minute call to make sure this is the right next step.

If it’s a yes from both of us, a signed contract and first payment secures your spot in my calendar, then we dive into the process.

the process

A focused four week process, crafted entirely for your unique brand and business goals.

DISCOVERY
Website questionnaire + strategy call to align on vision, content, functionality and big picture goals.

DESIGN PREVIEW
Custom home page preview to confirm design direction and ensure we’re aligned before moving forward.

COMPLETE SITE DESIGN
Your entire website brought to life. Every page custom-designed to align with your brand, vision, and client experience.

REFINEMENT
Two rounds of revisions to fine-tune design, flow, and integrations.

LAUNCH
Domain setup, site launch, and one week of post-launch support.

Website services

The sooner you go live, the sooner you start making more money.

A seamless quick launch, live in days not weeks.

let's get started

what you get

the weekend website

For the hairstylist who wants the polish of custom without the wait or the price tag. The Weekend Website is a semi-custom experience, tailored to your brand and ready before the weekend’s over.

What you see is what you get, in the best way. You’ll choose the template that already feels aligned with your brand, and I’ll fully customize it for you.

You’re getting a polished, designer-quality site created for you by someone who understands your industry, your clients, and how to turn browsing into bookings.

  • Brand integration
  • Contact form setup
  • Booking system integration
  • Instagram feed integration
  • Third-party integrations as needed
  • Showit SEO setup
  • Domain setup or transfer
  • Access to the video tutorial library

who it's for

You’re a creative, you like to see what you’re getting before you commit. This is for the hairstylist who wants to scroll through a curated collection of templates, pick the one that fits their vibe, and know exactly what the layout will look like. No starting from scratch, no guessing.

Then I take your brand assets and bring the whole thing to life. It’s polished. It’s professional. It’s on-brand. Without the custom price tag.

Perfect if you want to launch fast, so you can start attracting your dream clients by next week.

Investment

Single page $1600 | Multi-page $2200 | Full Salon $2600

Payable in 2 instalments

We'll start with a 30 minute call, a signed contract and first payment secures your spot in my calendar, then we dive into the process.

the process

This is a two day accelerated experience.

PICK + PURCHASE YOUR FAVOURITE TEMPLATE 
Scroll through the collection, pick the one that fits your vibe, and purchase it. You’ll know exactly what layout you’re getting, no surprises.

BRAND QUESTIONNAIRE + ASSETS
You’ll fill out a form that gives me everything I need: your brand assets, copy, images, and any must-have integrations.

STRATEGY MEETING
We’ll hop on a call to align on your brand direction, content, and integrations, so everything’s intentional, tailored and set up for a quick, seamless delivery.

CUSTOMIZATION + INTEGRATION
I bring your brand to life, from visuals, copy, booking system, Instagram feed, SEO, all of it.

EDITS + LAUNCH
You’ll get one round of refinements, then we get your polished, professional website launched, in just two days.

Booked-out vs. weekend

booked-out vs. weekend

Which is the best website option for you? Let's break it down.

website Template

the booked-out website

the weekend website

Easy to customize to your brand
Self-guided with video tutorials 
Ideal for: Budget-conscious, DIY lovers
Instant access / $299-489 investment

One to one, collaborative process
100% bespoke + built from the ground up
Ideal for: Brands wanting a premium experience
Four week launch / $5400+ investment

Choose your template, let me get busy
Done-for-you, streamlined, tutorial library
Ideal for: Brands wanting to launch fast 
Two day launch / $1600-$2600 investment

the booked-out website

One to one, collaborative process
100% bespoke + built from the ground up
Ideal for: Brands wanting a premium experience
Four week launch / $5400+ investment

the weekend website

Choose your template, let me get busy
Done-for-you, streamlined, tutorial library
Ideal for: Brands wanting to launch fast 
Two day launch / $1600-$2200+ investment

Website Template

Easy to customize to your brand
Self-guided with video tutorials 
Ideal for: Budget-conscious, DIY lovers
Instant access / $299-489 investment

Still not 100% sure which option is best for you... Book a free call!

Which is the best website option for you? Let's break it down.

investment $750

website updates or upgrades, a new sales / service page, graphics for a new offerIng, IG highlights / pinned posts, creative direction, designing materials for print

Exclusively for returning clients, this is your private design intensive. A dedicated day to breathe new life into your brand and visuals so they reflect where you are now and where you’re headed next.

This experience blends clarity, refinement, and creative execution. We’ll begin with a focused strategy call to align on priorities, then I’ll spend the day diving deep into the design work that moves the needle most, whether that’s refining your website, updating visuals, or creating new branded assets.

By the end of the day, you’ll have tangible progress, and a renewed sense of alignment in how your brand shows up.

what we might focus on

A focused reset to refresh your brand and align you with what’s next.

The brand realignment

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HOW it WORKS

let me get to work

BOOK A free CALL

Fill Out the Questionnaire

Tell me all the juicy details. I’ll use this to get fully up to speed on your business, vision, and what support you actually need.

Let's connect. Fill out the form or book a 30-minute call so I can learn about your business goals and help you figure out the best next step.

While you stay in your zone of genius, I’ll design everything for dream clients to say yes, so you can book out your Signature Services.

Curious what we could create together?

"Mel turned my vision into a brand with direction and purpose."

AMIE TOBIN | CALA STUDIO

"A brand design that feels completely tailored to me."

daniela quarto | daniela quarto hair

"Mel outdid herself. It was exactly what I wanted!"

janet bevilacqua | pillars salon

"Mel truly understood what I was envisioning."

Geeta dayal | By charley Madison

"Mel captured the essence of my brand’s personality!"

Torey Kehoe | honeypot health

"WOW! Mel truly blew me away with her attention to detail."

Maki Mak | maki mak hair