Making You Look as Good as Your Clients Do

Or maybe you’re wondering why the random Canva template you used to post about a last-minute cancellation on Instagram didn’t get seen. (Spoiler alert: It did get seen, but nobody knew it was you because it was different from the last template you posted.) Whether you want to fill your chair or a class, raise your rates, or feel as confident as you make your clients feel, I’m here for it.

If you’re here, it’s because you’re a beauty pro. You know how to make people look good, but you don’t know how to make your business look good, too. Maybe you DIYed a website with your payment platform’s website builder because you needed somewhere, anywhere, for clients to book, but you don’t love looking at it, so you know your clients probably don’t either.

I love working with

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Branding services

Just like you make your clients look good, we’ll make your business look good with Custom Brand Design—think logos, colours, fonts, patterns and textures designed to differentiate you from competition. All the things that make a business professional and recognizable. Because looks matter—but you already knew that.

Custom Brand Design

STARTING AT $4,000 CAD // timeline 3-4 weeks

let's work together

what you get

Just like you make your clients look good, we’ll make your business look good with Custom Brand Design—think logos, colours, fonts, patterns and textures designed to differentiate you from competition. All the things that make a business professional and recognizable. Because looks matter—but you already knew that.

what you get

TYPOGRAPHY PAIRINGS
BRAND PATTERN
ON-BRAND TEXTURE
BRAND PRESENTATION
BRAND GUIDELINES
LAUNCH GRAPHICS
BRAND STRATEGY
CREATIVE DIRECTION

IN-DEPTH QUESTIONNAIRE
BRAND DISCOVERY CALL
SINGLE-CONCEPT APPROACH
TWO ROUNDS OF EDITS
CUSTOM MOOD BOARD
PRIMARY & SECONDARY LOGO
SUBMARK & LOGOMARK
COLOUR PALETTE

Custom Brand Design

STARTING AT $4,000 CAD // timeline 3-4 weeks

BRANding services

STARTING AT $2,200 CAD // timeline 2 weeks

Mini Brand Design

let's work together

The Mini offers you all the essential design assets you need to build your brands identity. The initial discovery call and deep dive give clarity for creation—still high-quality assets, just fewer deliverables than the Custom Brand Design package. The best option if you have a shorter timeline and smaller budget.

what you get

STARTING AT $2,200 CAD // timeline 2 weeks

Mini Brand Design

The Mini offers you all the essential design assets you need to build your brands identity. The initial discovery call and deep dive give clarity for creation—still high-quality assets, just fewer deliverables than the Custom Brand Design package. The best option if you have a shorter timeline and smaller budget.

LOGO MARK/BRAND MARK
COLOUR PALETTE
TYPOGRAPHY PAIRINGS
MINI BRAND PRESENTATION
BRAND GUIDELINES

IN-DEPTH QUESTIONNAIRE
BRAND DISCOVERY CALL
SINGLE-CONCEPT APPROACH
ONE ROUND OF EDITS
PRIMARY LOGO

what you get

WEBsite services

It doesn’t matter if your business is professional or recognizable if it’s not bookable. Sure, your clients can book your services on Square—but a generic payment platform won’t differentiate you like a website will. We’ll design a 100% custom site that integrates seamlessly with your booking platform, making it easy to find you—and book you—online.

STARTING AT $5,000 CAD // timeline 4-5 weeks

Custom Website Design

let's work together

what you get

It doesn’t matter if your business is professional or recognizable if it’s not bookable. Sure, your clients can book your services on Square—but a generic payment platform won’t differentiate you like a website will. We’ll design a 100% custom site that integrates seamlessly with your booking platform, making it easy to find you—and book you—online.

STARTING AT $5,000 CAD // timeline 4-5 weeks

Custom Website Design

what you get

DESKTOP & MOBILE DESIGN
BOOKING SYSTEM INTEGRATION
INSTAGRAM FEED INTEGRATION
CONTACT FORM SET UP
BASIC SEO SET UP
THIRD PARTY INTEGRATIONS
DOMAIN SET UP
LAUNCH SUPPORT
LOOM VIDEO TUTORIAL

IN-DEPTH QUESTIONNAIRE
WEBSITE DISCOVERY CALL
TWO ROUNDS OF EDITS
FIVE MAIN WEBSITE PAGES 
BRAND INTEGRATION
COMING SOON PAGE
INSTAGRAM LiNKS PAGE
LEGAL PAGES
404 LOST PAGE



WEBsite services

$2,2oo CAD // timeline 1 week

Template Customization

shop templates

You can always hire me to design a custom site—but not every beauty biz needs a custom site. Maybe you’re not booking enough clients to go custom yet, or maybe you just want to see what a professionally designed template can do for your biz first. Whatever the case, if DIY isn’t your thing, it’s mine.

what you get

Template Customization

You can always hire me to design a custom site—but not every beauty biz needs a custom site. Maybe you’re not booking enough clients to go custom yet, or maybe you just want to see what a professionally designed template can do for your biz first. Whatever the case, if DIY isn’t your thing, it’s mine.

what you get

CONTACT FORM SET UP
BASIC SEO SET UP
DOMAIN SET UP
LOOM VIDEO TUTORIAL

IN-DEPTH QUESTIONNAIRE
DISCOVERY MEETING
ONE ROUND OF EDITS
BRAND INTEGRATION
BOOKING SYSTEM INTEGRATION

$2,2oo CAD // timeline 1 week

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HOW it WORKS

beautify your business

Make your business look as good as your clients do, and start booking out your services.

BOOK A CALL

Fill out the form to book a complimentary call and learn what branding can do for your business.

pick a package

Depending on your needs, start with the custom brand or book brand and web design together!

“I’ve had so many compliments on my branding already!”

LITTLE WHITE LIES BEAUTY SHOP

“Mel outdid herself. It was exactly what I wanted!”

giu pietrantonio

“Mel delivered above and beyond my expectations.”

sara bailey

“Mel fully understood our branding needs. We’re delighted.”

heather mcloughlin

“Mel captured the essence of my brand’s personality!”

Torey Kehoe

"WOW! Mel truly blew me away with her attention to detail."

Maki Mak

Branding can get more clients in your chair—I’ll show you how. Fill out the form to get started.

Beautify your business

LET'S WORK TOGETHER